YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, while they were working for PayPal. Prior to working for PayPal, Hurley studied design at Indiana University of Pennsylvania; Chen and Karim studied computer science together at the University of Illinois at Urbana - Champaign. YouTube's initial headquarters were above Japanese pizzerias and restaurants in San Mateo, California.
As a capital-funded start-up, the idea for YouTube received a $ 11.5 million investment from Sequoia Capital in 2005. In February, the domain name was registered at headquarters above a pizza restaurant in California. In April, the first video uploaded by Karim was entitled 'Me at the Zoo'. After a Beta testing period, the site was launched in December 2005 and the Nike advert became the first video to receive one million views.
After rapid growth, Google acquired the company less than a year later for an estimated $ 1.65 billion. However, the site is still relatively small compared to what we see today and hasn't even reached the UK and many other countries yet. In June 2007, the site was finally launched in the UK as well as in eight other countries. After more growth, HD video was introduced in December 2008 and now more people are finding different uses for the site.
In 2009, major events happening on YouTube included the launch of full HD (now up to 1080p not just 720p), one billion video views per day, and a partnership with Channel 4 meant that they had Catch TV for the first time. As previously mentioned, there are also people who find different uses for the site and that's when gaming channels and vlogs start to gain interest.
In 2010, new ad types were introduced and the site immediately hit three billion views daily by mid-2011. As audiences began to realize what could be found on the site, many gamers and vloggers now had the opportunity to make a living simply by posting videos. to YouTube and receive revenue from advertising and endorsements. In late 2011, the entire site underwent a major overhaul. About a year later, the first video to reach one billion views was Psy's 'Gangnam Style' shortly after the site announced four billion video views every day.
Since 2012, YouTube has grown stronger and now finds itself a multi-billion dollar company. In terms of the site itself, recently added live streams, about 5 billion videos are watched every day, more than 1.3 billion people use the site, and 300 hours of video are uploaded every minute. In the coming years, support for YouTube will only get stronger and it has been predicted that about half of those under 30 will not pay for a TV subscription because of YouTube!
Forms of Partnerships
1. API integration with YouTube
2. Use of video asset storage
3. Fanpage page or video playlist to be displayed on maintenance page
4. and so on